We’ve all been there. The late nights, the endless spreadsheets, the "one more thing" before we call it a day. You spend weeks, months, or even years crafting something. You refine the architectural lines, you obsess over the finishings, or you cultivate a product until it’s "perfect." Then you stand back, look at your creation, and the silence hits you. Whom did you build this for? The Onion Dilemma I recently spoke with a friend who poured his heart into growing onions. He grew a magnificent crop, but as he looked at his harvest, he realised the hardest part wasn't the soil or the water; it was the realisation that he now had to go out and find a market. He had the product, but he hadn't identified the person. In real estate, we see this constantly. We see developers break ground on luxury high-rises in a market screaming for affordable middle-class housing. We see homeowners over-capitalise on renovations that suit their specific, niche tastes but alien...