The Hidden Cost of Mispricing and the Power of Perceived Value We’ve all said it: “It’s overpriced.” “They’re asking for too much.” “You’ve priced me out.” These phrases echo a deeper truth: price and value are not the same thing . Price is a number. Value is perception. And perception is shaped by timing, presentation, and emotional resonance. The Misconception of Starting High In property and in many industries, there’s a flawed strategy: Start high, let them negotiate down. But here’s the danger: when a product is correctly priced, it’s unyielding . It doesn’t invite negotiation; it invites the right buyer. The one who sees the value and moves swiftly. Overpricing, on the other hand, delays movement. It breeds doubt. It creates a psychological barrier between desire and action. And in real estate, time is not neutral. It’s corrosive. The Risk of Lingering A property that stays too long on the market becomes a question mark: What’s wrong with ...