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Did You Lose the Market?

The Hidden Cost of Mispricing and the Power of Perceived Value We’ve all said it: “It’s overpriced.” “They’re asking for too much.” “You’ve priced me out.” These phrases echo a deeper truth: price and value are not the same thing . Price is a number. Value is perception. And perception is shaped by timing, presentation, and emotional resonance.  The Misconception of Starting High In property and in many industries, there’s a flawed strategy: Start high, let them negotiate down. But here’s the danger: when a product is correctly priced, it’s unyielding . It doesn’t invite negotiation; it invites the right buyer. The one who sees the value and moves swiftly. Overpricing, on the other hand, delays movement. It breeds doubt. It creates a psychological barrier between desire and action. And in real estate, time is not neutral. It’s corrosive.  The Risk of Lingering A property that stays too long on the market becomes a question mark: What’s wrong with ...

The $2 Case Mentality: Why Your Property Deserves More Than a Shortcut

As a lover of all things tech, I’ve noticed a curious pattern that speaks volumes about how we value protection, investment, and expertise. Someone saves up for months to buy the latest smartphone. It’s sleek, powerful, and full of potential. But what happens next? They rush to buy the cheapest case they can find, a $2 plastic shell that barely fits, barely protects, and barely honours the value of what it holds. They feel satisfied. The device is “protected.” But is it really? Now let’s zoom out. Let’s talk about real estate.  The Parallel That Hits Home You’ve worked hard. You’ve saved. You’re ready to enter the property market, maybe to buy your first home, invest in a rental, or secure a family legacy. But then comes the decision: Do I hire a registered agent or go it alone? You tell yourself, “Agents are too expensive.” So, you find someone who’s cheaper. Someone who says all the right things. Someone who feels like a shortcut. That’s your $2 case. ⚠️ What ...

Why Do I Go to Work?

Every morning, the alarm rings. We rise, dress, and step into the rhythm of routine. But beneath the surface of this daily choreography lies a deeper question—one we rarely ask aloud: Why do I go to work? Why do I do what I do? Some answer quickly: “I work for my family.” “I must provide for those who depend on me.” These are noble truths—anchors of responsibility and love. Others say, “I love what I do.” But let us be honest: that answer is rare. And yet, it is the one that transforms obligation into inspiration. So how do we get there? How do we move from  must  to  meaning ? It’s Not Just About the Money We’ve all seen it people earning well, yet feeling hollow. And others earning modestly, yet radiating joy. Clearly, fulfillment isn’t found in the paycheck alone. It’s found in  mastery , in becoming good at what you do.  The Power of Progress Think back to a time you tried something unfamiliar. It was awkward. Frustrating. You weren’t p...

Golf, Grit, and the Quiet Power of Support: Lessons from My First 18 Holes

Yesterday, I played golf. Not just a casual round, I played my first full 18 holes. And somewhere around hole 9, I was ready to quit. The sun was relentless. My swing was inconsistent. My energy was fading. I looked at the remaining holes and thought, “Why am I doing this?” But then something unexpected happened: I didn’t quit. Not because the course got easier. It didn’t. Not because I suddenly became Tiger Woods. I didn’t. I kept going because of the people around me. Fellow colleagues, each with their own goals and frustrations, offered encouragement when my spirit dipped. A fist bump after a decent drive. A laugh after a disastrous putt. A shared nod of “we’ve got this” when the fairway felt endless. Their support turned a solo struggle into a shared journey.  The Psychology of Perseverance Golf is often described as a mental game, and it truly is. Every hole is a fresh challenge. Every swing demands focus. Every mistake lingers longer than it should. But what I l...

The Fallacy of “Do What You Love”: Why Work Is Still Work

"Do what you love and you’ll never work a day in your life." It’s a quote that drips with optimism. It decorates motivational posters, graduation speeches, and LinkedIn bios. But in truth? It’s more poetic than practical and potentially misleading.  Passion Doesn’t Cancel the Grind Loving your craft doesn’t eliminate stress, deadlines, or the mental load that comes with responsibility. Work. Even meaningful work requires energy, discipline, and resilience. Whether you're negotiating the sale of a million-dollar estate or crafting a blog post that moves hearts, there’s labour behind the magic. Creative work demands emotional energy, and that's still labour. Passion can fuel burnout if boundaries aren’t in place. Not every task is thrilling -  admin, client disputes, rejection emails. Still part of the game.  The Psychology Behind the Fallacy This idea that passion nullifies effort is often weaponised against people who struggle...

The Psychology of a Buyer: What Really Closes a High-Value Deal?

There’s a moment in every high-stakes property negotiation that hangs in the air like a final heartbeat before a decision - when the buyer’s eyes widen, their silence stretches, and something shifts. It’s not always logic. Often, it’s emotion dressed in prestige. That’s where the real deal closes - not on paper, but in the mind.  The Inner Tug-of-War: Scarcity v Patience Buyers of high-value properties are rarely rushed - yet they’re acutely aware of what it means to miss out. That’s the paradox. A seasoned investor may linger, calculating, while a first-time luxury seeker may hesitate out of awe. Both are vulnerable to a well-orchestrated moment of scarcity. When you say, “We have two other inquiries from corporate buyers,” it’s no longer just about square meters. It’s a race against the invisible. “Urgency isn’t a pressure tactic - it’s a psychological mirror. The buyer sees themselves losing before they even picture themselves owning .” Status, Ego, and the Drea...

The Deal Behind the Hesitation: Why Investors Wait Too Long

Imagine you're standing at the edge of a diving board, toes curled over the ledge, water shimmering below. You know it’s deep enough. You know you can swim. But you still pause. Just for a second. And sometimes, that pause stretches into forever. Welcome to the psychology of hesitation in real estate. In my time navigating Zimbabwe’s high-value property landscape, I’ve met moguls-in-the-making who talk themselves out of million-dollar momentum… all because of the quiet voice that says, “What if it goes wrong?” Ironically, they rarely ask, “What if it goes right?” The Mirage of Certainty Hesitation often wears the mask of wisdom. “Let’s wait for inflation to stabilize.” “The market feels jittery.” “Maybe another option will come up.” These are valid concerns - until they become chronic. Real estate, like jazz, is an improvisational art. You don’t always get sheet music. You get a rhythm, a feeling, a window - and when it opens, the bold move fast. “Perfect conditions ra...

The Most Underrated Tool in Real Estate? The Calendar.

When people think of real estate tools, they picture glossy brochures, legal documents, valuation calculators, or maybe even a convincing sales pitch. But the humble calendar? That’s the unsung hero of every successful deal I’ve ever seen. Timing is everything, and in real estate, it can be the difference between a profit and a regret. 1. Listing at the Right Moment In Zimbabwe, many property buyers and sellers overlook seasonal trends. The months leading up to the end of the year often see a surge in activity - people want to start fresh come January. Likewise, listing just before major public holidays or school terms ending? It’s like putting a house in the spotlight. 2. The Construction Clock Builders will tell you: rainy season delays are no joke. Poor planning means watching timelines and budgets wash away - literally. Scheduling builds and renovations with weather patterns in mind can be the ultimate money saver. 3. Timing the Market While trying to “time the market” perf...

My First Three Months in Real Estate - Lessons from the Deep End

Have you ever taken a leap toward a long-held dream? One that gave you the chance - not to arrive but to imagine, to touch, and to begin building something meaningful. That was me three months ago. I transitioned into real estate full-time, guided by purpose and powered by the unknown. And now, three months in, it feels like the right moment to pause - not to look back with certainty, but to reflect with honesty. Here’s what I’ve learned so far. Lesson One: Due Diligence is Everything Buying or selling property isn’t a transaction - it’s a story. And every story starts with the truth behind the land. If you’re marketing land, know it like the back of your hand. Don’t just memorize the size or price. Understand the title, zoning, infrastructure potential, access routes, history, and vision. Leave your potential buyers not with uncertainty - but with dreams. Dream homes. Dream investments. Dream futures. That's how you sell land, not just show it.  Lesson Two: Y...

Behind the Skit: What That Buyer Mistake Really Means

You watched the skit. You laughed. Maybe you even thought, “That could never be me.” But let’s take a moment to unpack what really happened - because comedy, as always, is rooted in truth. 🎭 The Skit in Review In this week's episode, a buyer walks into a viewing with a lot of energy and no preparation. He’s asking for a discount on a house he hasn't even seen the inside of . He wants to “just talk to the owner directly” and ends up walking away confused when another buyer swoops in and makes a clean offer. Funny? Absolutely. Real? Unfortunately, very.  What’s Really Going On Let’s break it down: Mistake #1: No Financial Prequalification Walking into a viewing without understanding your budget is like window-shopping with monopoly money. Sellers respond to seriousness - have your pre-approval, or at least a clear figure in mind. Mistake #2: Trying to Skip the Agent Trying to "go direct to the seller" might seem like a shortcut, but in Zimbabwe...

What Makes a Great Property? 5 Timeless Traits Every Buyer Should Know

“Greatness” is a term that gets thrown around easily. We hear it in sports - the GOAT debates, the trophies, the stats. But greatness is never just about highlights; it's about legacy, consistency, and impact long after the final whistle. The same applies in real estate. So, how do you define a great property in Zimbabwe? Is it a Borrowdale Brooke mansion with Italian tiles and infinity pools? Or a Westgate commercial plot that's tripled in value in four years? The truth is, greatness is relative - but it’s never random.  1. Great Properties Solve a Long-Term Problem A great property serves a purpose beyond the now. Whether it’s residential, commercial, or agricultural - it meets a deep and sustainable need. Think of that solid Greendale family home: close to schools, has water, and isn’t affected by load-shedding. Not flashy, but functional - and always in demand.  2. Location Isn’t Everything - But It’s Close Yes, we know: location, location, lo...

What Chess Taught Me About Real Estate This Week: The Caro-Kann and Calculated Patience

Chess and real estate may seem like distant worlds - one played on a 64-square board, the other navigated through plots, paperwork, and negotiations. But every now and then, the two intersect in ways that surprise me. This week, while playing a slow-burn game in the Caro-Kann Defense, I was reminded of a powerful real estate principle:  Patience is not passive - it's calculated positioning . ♟ The Caro-Kann Setup: A Mirror to Strategy In my ongoing match (yes, still "unterminated" as I write this), I was playing Black and chose the Caro-Kann - a solid, defensive opening that trades early aggression for long-term structure. It’s not flashy, but it’s reliable. After 17 moves, I found myself slightly behind in development, but holding a solid structure. My opponent had more space, more activity, but also more potential weaknesses. The urge to react aggressively was strong, but I knew better.  Sometimes, you have to let your opponent overcommit and strike with precision late...

Why Your Network Is Your Greatest Asset as a Zimbabwean Realtor

In the world of real estate, one truth stands tall: your network is your net worth. For many in Zimbabwe’s property market, this isn’t just a catchy phrase - it’s a business principle. Deals often close not just because of listings or social media ads, but because of relationships. In our local context, where trust, referrals, and personal recommendations carry weight, your success as a realtor hinges on who knows you, and what they say about you. The Real Power of Networking in Real Estate Networking is more than exchanging business cards or attending events. It’s about building trust, creating value, and staying top of mind. In Zimbabwe, where property buyers and sellers often rely on trusted referrals, being part of someone’s trusted circle can give you access to opportunities others don’t see. You can have the best listings or the strongest marketing campaigns, but if your name doesn’t come up in conversations among serious buyers or investors, you're likely missing out....