In chess, there is a concept called Zugzwang. It describes a situation where a player is put at a disadvantage because they must make a move, but every available move makes their position worse. Many sellers feel this way after their property has sat on the market for three, four, or five months. They feel stuck. If they lower the price, they feel they are "losing" money. If they keep the price the same, the property continues to gather dust, becoming what I call a "stale listing." But here is the truth: You are not in Zugzwang. You are just afraid to pivot. In my last article, we discussed how overpricing causes you to lose the market. Today, let’s talk about how to get it back. The Sunk Cost Fallacy The biggest enemy of a stale listing is not the market conditions; it is the seller’s ego. We tell ourselves, "But I’ve already waited this long, surely the right buyer is just around the corner." This is the Sunk Cost Fallacy. It’s a refusal to change course...