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Mastering Property Viewings: Best Practices for Zimbabwean Realtors

In Zimbabwe’s competitive real estate market, the property viewing is where interest turns into commitment — or disappointment. It’s the moment when clients move beyond property descriptions and photographs to engage with the home in a tangible way. As a realtor, your ability to manage this experience can be the difference between a sale and a missed opportunity.

1. Preparation Is Half the Battle

Before any viewing, ensure the property is ready to make a strong impression. Coordinate with the property owner to have the space thoroughly cleaned, decluttered, and well-lit. If it’s vacant, confirm that key utilities like water and electricity are functional — buyers need to see the home as livable.

Also, have essential information on hand:

  • Is the title deed available and clean?

  • What is the stand size and zoning status?

  • Are there rates or levies due?

  • What are the standout features of the neighbourhood?

Your confidence in answering these questions builds trust.

2. Understand the Client Before the Viewing

Don’t waste your client’s time — or your own. Before setting up a viewing, make sure you understand their needs. What is their budget? Preferred locations? Deal-breakers?

Send them a preview — either through photos, a video walkthrough, or a short summary of the property — and confirm their interest. This step saves time and makes your service appear professional and client-focused.

3. Conducting the Viewing Professionally

Arrive at the property early. Check that everything is in order: lights on, doors unlocked, garden neat. Your punctuality and preparedness show respect for your client’s time.

During the tour:

  • Be friendly but not overbearing. Let the client explore the space while staying available to answer questions.

  • Point out unique selling points — but do so naturally. For example: “This area gets great afternoon light, which most buyers appreciate.”

  • Avoid negative commentary about the property, even jokingly. Frame shortcomings tactfully or offer solutions.

4. Highlight Local Context

Zimbabwean buyers often make decisions based not just on the house, but on the surroundings. Tailor your commentary to suit:

  • In Borrowdale or Mount Pleasant, mention proximity to top schools or shopping centres.

  • In Avondale, talk about public transport access and bustling commerce.

  • In Chitungwiza, security and affordability might be key concerns — address them proactively.

Show that you know more than just the house — you understand the lifestyle attached to it.

5. Follow Up Thoughtfully

After the viewing, don’t disappear. Send a message thanking them for their time, and ask for honest feedback.

Whether they’re interested or not, use this opportunity to:

  • Refine your recommendations.

  • Offer similar alternatives.

  • Keep the communication going.

Buyers may not commit immediately — but consistency and responsiveness build lasting relationships.

Final Thoughts

A successful viewing isn’t about pushing the client to buy. It’s about helping them imagine a life in the property. When clients feel respected, informed, and unpressured, they’re far more likely to work with you — now and in the future.

In this industry, your reputation is your currency. And every viewing is a chance to strengthen it.

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